Soapply is an eco-friendly and socially-conscious soap brand that needed branding, packaging, and collateral that would boldly state its impact-driven purpose to consumers.

Concepted & creative directed shoot for eco- & socially-conscious startup Soapply. Images were to be used on homepage, product pages, and print collateral. Concepted and designed glass bottle and hangtag packaging. Bottle design featured in Food & Wine and Bustle. Soapply is used at certain locations of design-conscious brands like The Wing and Lululemon, and stocked at Credo Beauty and West Elm.